Google’s new Pixel Pro models want you to live an AI-enabled lifestyle.
When Google initially unveiled the AI capabilities of its Pixel line, it began with synthetic camera enhancements on the Pixel 7 Pro, which included features powered by the Tensor G2, such as Cinematic Blur. The introduction of the Pixel 8 Pro marked a significant advancement, incorporating AI-enabled effects and the remarkable ability to “magically” eliminate people, objects, and more. With the upcoming Pixel 9 Pro series, the capabilities have expanded even further. Users can not only modify existing content but also generate AI-driven content in real-time (generative AI). This functionality extends beyond images to encompass everything from message replies to email summarization and much more. AI has transitioned from a background function to a central role, permeating every application and domain imaginable.
To facilitate these innovative on- and off-device AI functionalities, Google requires enhanced hardware. This year, the introduction of the Tensor G4 processor significantly boosts the previous model’s capacity for handling AI tasks (the more tokens, the better), although it does not greatly enhance raw processing power. Additionally, the device is equipped with 16GB of RAM and ample storage options (256GB or 512GB available in India).
In line with the ongoing AI evolution, numerous new features have been introduced. These enhancements are integrated throughout the phone’s user interface and even within the Chrome browser on desktops and laptops (for users subscribed to Google’s Gemini Advanced plan). The Gemini AI model introduces functionalities such as Add Me (allowing users to tag the photographer in a photo), Zoom Enhance (which enables users to zoom in and enhance cropped sections of their images), and an upgraded Magic Editor capable of transforming the entire context of a photograph.
In addition to advancements in artificial intelligence, there have also been notable enhancements in hardware.
The most significant development is the introduction of the Pixel 9 Pro XL model. When compared side-by-side, it maintains a similar size to the Pixel 7/8 Pro; however, Google’s engineers have successfully integrated a slightly larger 6.8-inch LTPO OLED display within the same dimensions.
The camera configuration remains largely consistent with that of the Pixel 8 Pro, which this model supersedes. It features a 50-megapixel primary camera, a 48-megapixel periscope camera with 5X optical zoom, and a marginally enhanced 48-megapixel ultra-wide camera. The selfie camera has received the most substantial upgrade in recent years, now boasting a 42-megapixel sensor with autofocus capabilities, similar to its predecessor.
The battery capacity has seen a slight increase, now at 5,060mAh compared to the 5,050mAh in the Pixel 8 Pro. Charging speeds have been significantly enhanced, with the new model supporting 37W wired charging. Wireless charging has also been upgraded to the faster Qi2 standard; however, the Pixel devices lack the necessary magnets on the rear panel to align perfectly with the new magnetic Qi2 chargers.
Additionally, the new design language is a refreshing change from last year’s Pixel 8 Pro models. The 9 Pro XL retains the rounded corners and flat display characteristic of the Pixel 8 Pro but features flat sides with beveled edges. This design is reminiscent of Apple’s iPhone 15 Pro Max, though the frame exhibits a mirror finish. The flattened visor-like camera module evokes memories of the Huawei Nexus 6P (2015), yet it is positioned on a flat rear panel. This design gives the phone a slim appearance from a distance, but that perception changes upon holding it, as the camera module protrudes significantly and lacks the chrome finish that easily scratches on older models.
The success of Google’s AI initiatives hinges on the willingness of its customers to engage with these features. Additionally, the high cost of Gemini Advanced AI functionalities, such as Google Live, priced at Rs. 1,950 per month with a 2TB Google One plan, poses a challenge. This pricing structure suggests that not all users will opt for a service they may abandon after the complimentary one-year trial concludes. Furthermore, details regarding the pricing of Apple Intelligence remain undisclosed.
In light of this, it is imperative for Google to deliver an impeccable and user-friendly demonstration of its AI services through the Pixel 9 smartphone series during the initial free year. This effort may influence users’ perceptions regarding the value of maintaining access to Google’s suite of AI services and embracing an AI-driven lifestyle.
Moreover, the escalating prices of Google’s Pixel devices present an additional concern. The Pixel 9 Pro begins at Rs. 1,09,999, while the Pixel 9 Pro XL, currently under review, starts at Rs. 1,24,999. This positions them against Samsung’s Galaxy S24+ and Galaxy S24 Ultra, which boast superior hardware in certain aspects.
We will evaluate all these AI capabilities alongside standard smartphone features, including camera quality, thermal performance, battery longevity, and more. Therefore, we encourage you to remain attentive for our comprehensive review to facilitate an informed purchasing decision, especially considering that last year’s Pixel 8 Pro did not significantly differ from its predecessor, the Pixel 7 Pro.
